• Matthew Lerner

Winning Customer Trust (Startup Fast)

Updated: Aug 25

In 2018, David Attenborough was voted the most trusted person in the UK. (Mr. Bean was #8 and the Queen was #24).

Why is Sir David Attenborough the most trusted person in the UK? Because he narrates nature documentaries? 😏 Nope...

Because, when it comes to trust, humans ignore logic. Instead we rely on heuristics like familiarity, similarity, appearance, and the opinions of others. But you might not know…

One powerful idea: Show your Facebook & Instagram ads to your best most loyal customers (as a custom audience), to get lots of likes and shares. Then, show the same ad, with the same Creative ID, to prospects who will see these likes & shares as reassurance.

Here's an example, 4 pieces of social proof in one ad:

169 views0 comments

Recent Posts

See All

How to find out who your true competitors are

This is pt.3 of our three part series on competitive spying. In our first post, we talked about the top 6 tools we like to use for competitive analysis followed by how to find the best companies to co

Reasons why you SHOULDN'T copy your competitors

Two weeks ago, I outlined my Top Six Competitor Analysis Tools and how I spy on competitors. This week, I’ll reverse course and explain why you should not worry about competitors, plus who to copy ins

My Top 6 Competitor Analysis Tools

Here's how I peek at a company's site when I want to check out their overall marketing approach, including my 6 favourite spy tools.