• Matthew Lerner

Winning Customer Trust (Startup Fast)

Updated: Aug 25, 2021

In 2018, David Attenborough was voted the most trusted person in the UK. (Mr. Bean was #8 and the Queen was #24).


Why is Sir David Attenborough the most trusted person in the UK? Because he narrates nature documentaries? 😏 Nope...


Because, when it comes to trust, humans ignore logic. Instead we rely on heuristics like familiarity, similarity, appearance, and the opinions of others. But you might not know…


One powerful idea: Show your Facebook & Instagram ads to your best most loyal customers (as a custom audience), to get lots of likes and shares. Then, show the same ad, with the same Creative ID, to prospects who will see these likes & shares as reassurance.


Here's an example, 4 pieces of social proof in one ad:



479 views0 comments

Recent Posts

See All

When's the best time to run ads (Facebook, LinkedIn, Adwords)? In B2B, it may be Saturdays. At PayPal, we studied data on 10 million busines