• Matthew Lerner

Winning Customer Trust (Startup Fast)

Why is Sir David Attenborough the most trusted person in the UK? Because he narrates nature documentaries? 😏 Nope...


Because, when it comes to trust, humans ignore logic. Instead (you know this), we rely on heuristics like familiarity, similarity, appearance, and the opinions of others. But you might not know…


One powerful idea: Show your Facebook & Instagram ads to your best most loyal customers, to get lots of likes and shares. Then, show the same ads to prospects who will see these likes & shares as reassurance.

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