4 minHow to find out who your true competitors areThis is pt.3 of our three part series on competitive spying. In our first post, we talked about the top 6 tools we like to use for...
2 minReasons why you SHOULDN'T copy your competitorsTwo weeks ago, I outlined my Top Six Competitor Analysis Tools and how I spy on competitors. This week, I’ll reverse course and explain...
2 minWhy Marketing Doesn't WorkI write this with a heavy heart, but often Marketing alone just doesn't work. But when I look back on my time at PayPal, the most...
2 minHere's Everything I Know about Hiring MarketersI’ve spent two decades recruiting and hiring marketers in Silicon Valley and the UK. Here’s everything I’ve learned, neatly packaged...
2 minShould startups invest in brand building?Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
2 minHow to write the perfect headline for your landing page?Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...
3 minWhat makes a good lead magnet? Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...
3 minHow to do Lead Scoring - Getting Your Leads to Raise Their HandHow do we get leads and prospects to raise their hand?