How to find out who your true competitors are
This is pt.3 of our three part series on competitive spying. In our first post, we talked about the top 6 tools we like to use for...
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- 2 min
Reasons why you SHOULDN'T copy your competitors
Two weeks ago, I outlined my Top Six Competitor Analysis Tools and how I spy on competitors. This week, I’ll reverse course and explain...
- 2 min
Why Marketing Doesn't Work
I write this with a heavy heart, but often Marketing alone just doesn't work. But when I look back on my time at PayPal, the most...
- 2 min
Here's Everything I Know about Hiring Marketers
I’ve spent two decades recruiting and hiring marketers in Silicon Valley and the UK. Here’s everything I’ve learned, neatly packaged...
- 2 min
Should startups invest in brand building?
Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
- 2 min
How to write the perfect headline for your landing page?
Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...
- 3 min
What makes a good lead magnet?
Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...
- 3 min
How to do Lead Scoring - Getting Your Leads to Raise Their Hand
How do we get leads and prospects to raise their hand?