2 minShould startups invest in brand building?Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
2 minHow to write the perfect headline for your landing page?Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...
3 minWhat makes a good lead magnet? Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...
2 minHow to reduce the bounce rate of your website? Look at your conversion rate. Do you ever wonder “Where are the other 98% of my visitors going?” First, is your product an impulse buy?...
3 minHow do you achieve product-market fit? Slack needed 7 years, AirBnB took 5, and Ivan’s been working on Notion since 2010. (How much runway do you have?) And is there a...
4 minWhy you should not hire a t-shaped marketerIf you’re a marketing recruiter in 2021, “T-shaped marketer” is the brief. That elusive combo: Broad “base knowledge” of analytics...