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One actionable growth idea per week, for impatient founders & their teams.

Useful mental models, actionable tips, interview questions, growth tactics worth stealing.

Should startups invest in brand building?

Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...

Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...

Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...

Look at your conversion rate. Do you ever wonder “Where are the other 98% of my visitors going?” First, is your product an impulse buy?...

Slack needed 7 years, AirBnB took 5, and Ivan’s been working on Notion since 2010. (How much runway do you have?) And is there a...

If you’re a marketing recruiter in 2021, “T-shaped marketer” is the brief. That elusive combo: Broad “base knowledge” of analytics...