2 minHow to foster a growth mindset?First - Here's the object lesson that transformed my own thinking about growth mindset leadership: Nine words changed PayPal When David...
3 minHow to Drive User Adoption with Just a Few Copy ChangesA few strategic copy changes that address these unconscious forces can boost your adoption rates.
2 minShould startups invest in brand building?Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
2 minHow to write the perfect headline for your landing page?Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...
3 minWhat makes a good lead magnet? Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...