Growth Tactics Worth Stealing.

Hyper-curated. Two minutes per week:

A short weekly email with an actionable idea such as a good interview question, useful mental model or a growth tactic worth stealing.

Hiring for growth (the 50% + 90% rule)

The most common question I get from founders? How to hire good growth people. (It’s hard; “marketing” is only a subset of growth). My...

Are you planning to “build a stronger brand” in 2021? (Who isn’t?) But that goal is kind of fuzzy… how do you actually measure it? You...

As I write this, we're heading towards Cyber-Monday, and Facebook CPAs are rising 10% - 20% per week. What can you do to rein those CPAs...

As an early-stage VC, at every single pitch, I had to warn the confidence-drunk founders that they are probably wrong. (Like 99% chance...

If you found analytics software like HotJar, but it could actually read your visitors' minds (not just their mouse trails), how much...

The most expensive thing you can do as a startup is to add a product feature. I think most leaders have no idea how much a new product...