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One actionable growth idea per week, for impatient founders & their teams.

Useful mental models, actionable tips, interview questions, growth tactics worth stealing.

How to foster a growth mindset?

First - Here's the object lesson that transformed my own thinking about growth mindset leadership: Nine words changed PayPal When David...

How do you decide which “customer testimonials” to put on your site?

A few strategic copy changes that address these unconscious forces can boost your adoption rates.

Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...

Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...

Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...