Steal this.

One actionable growth idea per week, for impatient founders & their teams.

Useful mental models, actionable tips, interview questions, growth tactics worth stealing.

Read by leaders & thinkers at:

How to move your startup team faster

Pushing talented people seldom works. Instead, I start by understanding their blockers - exogenous and endogenous.

How to Improve your ROAS

Technically, it’s always okay to have a negative ROAS for some of your ads as long as you're learning. But how do you measure learning?

How to find your North Star metric (with examples)

A good North Star metric gives everyone a common target, replacing their function / silo goal and aligning the team.

Sevens Kill Companies

On the surface, Sara was arguing for essentialism in hiring and firing. If you score your team members on a scale of 1-10, then 4’s are easy

A simple formula for more engaging headlines

If I had to explain Language/Market Fit in one sentence it would be: “Figure out the words in your customer's head and use them in your mark

How Popsa grew 100X by finding language/market fit

When I first met the founders, they had a very common problem: Customers loved their product (great retention and repeat rates), but getting