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The best day to run B2B ads may be Saturday

When's the best time to run ads (Facebook, LinkedIn, Adwords)? In B2B, it may be Saturdays. At PayPal, we studied data on 10 million busines

How Cronofy boosted signups 5X by copying a meditation app

How B2B SAAS Cronofy wrote one home page for five personas, and boosted B2B signups by 5X

How to write for different audiences on a page (examples)

How do you write a killer headline when you have more than one audience? Don't be vague. Here's how to find the thing they all agree on.

3 Questions to Help your Employees Prioritise (Each Week)

Sevens kill companies - here's three questions to help your employees find and prioritise 10's.

Overthinkers & Underthinkers

Teams adopt a culture of overthinking or underthinking — and either one can slow us down. Fortunately, it's an easy fix!

Constrained vs. Unconstrained Domains

Is your startup playing a game of inches or a game of miles? It depends if you're operating in a constrained or an unconstrained domain.