Growth Tactics Worth Stealing.

Hyper-curated. Two minutes per week:

A short weekly email with an actionable idea such as a good interview question, useful mental model or a growth tactic worth stealing.

Spotify’s “growth hack” was a clever lawyer

Can lawyers growth hack? Not all growth hackers are marketers - Spotify can chalk up much of their success to clever lawyers. Here’s...

Dangerous Questions Obviously it's great if you're listening to your customers! But if you're asking questions like “Why did you sign...

Looks like all of a sudden, my “founder” friends are desperate to hire good people. And recruiters are actually turning away clients. 🤯...

It’s tempting to think that someone from a big successful company will gallop in and give your little startup hockey-stick growth. That’s...

Here's a 4-minute video that could help you lower your CPAs by 50% in an afternoon.

People often ask me to look over their "marketing strategies”, and nine times out of ten, it’s not a strategy at all. Just a list. A very...