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Useful mental models, actionable tips, interview questions, growth tactics worth stealing.

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How Cazoo made us trust a used car salesman

How to build customer trust (hint, it's not Trustpilot). Here's 14 trust-building tactics you can copy from Cazoo.

How to find your "aha moment" (plus fresh examples)

First of all, why does this matter? Because “Monthly Active Users” (MAUs) hide an important truth. (Investors might want to read this...

Features vs. Benefits Examples - the "so what?" test

Ok, I'm not always this grumpy... I just had to go through a tonne of websites for a presentation I'm working on. I'd say about 80% of...

The Negative Value Rule

How do you calculate the fully loaded cost of a new feature? (The answer might shock you)

How much time should we spend on "BAU?"

That's a hard one: “What about 'BAU?'” With any successful startup, 90% of their growth ends up coming from 10% of the stuff they try. So...

The best (low-cost) startup marketing strategy (AKA The Locksmith story.)

When startups ask for the best low-cost marketing strategy, I tell them the locksmith story.