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Read by leaders & thinkers at:

How to spot fake confidence (vs real confidence)

False confidence takes charge; true confidence takes ownership. False confidence has the answers; true confidence will figure them out...

How top performers procrastinate differently

"Quiet quitting" might be a risk for less motivated employees. But your best people squander months of runway too. Hint: the time thief...

When "growth" isn't marketing (or product)

How Love Electric doubled growth by turning off marketing.

My best startup marketer interview questions

Startup Marketing VP hires have a 70% failure rate. Here's an interview technique to cut thorough B.S. answers and boost your odds.

Features, outcomes and ketchup

The "ketchup trick" helps you flip from discussing features to benefits and outcomes in a customer interview.

4 calls to action that work better than "book a demo."

If your conversion to “Book a demo” is below 2%, here's 4 proven alternatives, plus examples.