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One actionable growth idea per week, for impatient founders & their teams.

Useful mental models, actionable tips, interview questions, growth tactics worth stealing.

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Is your North Star Metric 🏆 or 💩?

How to select your North Star Metric

Why I'm obsessed with spotting workarounds

I'm working on the content for my Coaching Program next week, so I've been thinking a lot about user psychology. Remember mix tapes? I...

Instead of "Educate the Market"

My previous post warned against trying to "educate the market." So what should you do instead? First, your product helps people achieve...

The 3 Most Dangerous Words in Startup Marketing

The meeting is going fine, until... the founder says we need to "educate the market.” 😳 At this point, employees, founders, and...

The 3 Conversion Killers (are easy to fix)

Let's talk about conversion - it’s super leveraged and most startups’ rates are abysmal. What’s a good conversion rate? If your home page...

Your Next Growth Hire - Which Role?

“What roles have you seen that make the biggest impact on growth?” I get that question a lot. Most recently, from my old friend Tom,...