2 minWhy I'm obsessed with spotting workaroundsI'm working on the content for my Coaching Program next week, so I've been thinking a lot about user psychology. Remember mix tapes? I...
1 minInstead of "Educate the Market"My previous post warned against trying to "educate the market." So what should you do instead? First, your product helps people achieve...
1 minThe 3 Most Dangerous Words in Startup MarketingThe meeting is going fine, until... the founder says we need to "educate the market.” 😳 At this point, employees, founders, and...
1 minThe 3 Conversion Killers (are easy to fix)Let's talk about conversion - it’s super leveraged and most startups’ rates are abysmal. What’s a good conversion rate? If your home page...
1 minYour Next Growth Hire - Which Role?“What roles have you seen that make the biggest impact on growth?” I get that question a lot. Most recently, from my old friend Tom,...
2 minHiring: Internal Locus of ControlIn my time as a VC and as a PayPal exec, I had to evaluate a lot people. One massive predictor of success is an internal locus of...