The best day to run B2B ads may be Saturday
When's the best time to run ads (Facebook, LinkedIn, Adwords)? In B2B, it may be Saturdays. At PayPal, we studied data on 10 million busines
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- 2 min
The best (low-cost) startup marketing strategy (AKA The Locksmith story.)
When startups ask for the best low-cost marketing strategy, I tell them the locksmith story.
- 2 min
How to Improve your ROAS
Technically, it’s always okay to have a negative ROAS for some of your ads as long as you're learning. But how do you measure learning?
- 2 min
Boosting Email Engagement
Let’s talk about email marketing - how can you boost your engagement? (Hint, it's not the subject lines).
- 1 min
How do you measure "brand building?"
Are you planning to “build a stronger brand” in 2021? (Who isn’t?) But that goal is kind of fuzzy… how do you actually measure it? You...
- 2 min
6 Scalable Alternatives to Paid Traffic
As I write this, we're heading towards Cyber-Monday, and Facebook CPAs are rising 10% - 20% per week. What can you do to rein those CPAs...
- 1 min
The 3 Most Dangerous Words in Startup Marketing
The meeting is going fine, until... the founder says we need to "educate the market.” 😳 At this point, employees, founders, and...
- 2 min
Any Brand Building Shortcuts?
Brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger...
- 2 min
Is it Okay to Pay for Traffic?
“Why is web traffic like sex?” goes an old Growth Hacker joke... “Because only losers pay for it." 😏 Truth is, I’ve been a bit of a snob...