The best (low-cost) startup marketing strategy (AKA The Locksmith story.)
When startups ask for the best low-cost marketing strategy, I tell them the locksmith story.
Growth Tactics Worth Stealing.
Hyper-curated. Two minutes per week:
A short weekly email with an actionable idea such as a good interview question, useful mental model or a growth tactic worth stealing.
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- 2 min
How to Improve your ROAS
Technically, it’s always okay to have a negative ROAS for some of your ads as long as you're learning. But how do you measure learning?
- 2 min
Boosting Email Engagement
Let’s talk about email marketing - how can you boost your engagement? (Hint, it's not the subject lines).
- 1 min
How do you measure "brand building?"
Are you planning to “build a stronger brand” in 2021? (Who isn’t?) But that goal is kind of fuzzy… how do you actually measure it? You...
- 2 min
6 Scalable Alternatives to Paid Traffic
As I write this, we're heading towards Cyber-Monday, and Facebook CPAs are rising 10% - 20% per week. What can you do to rein those CPAs...
- 1 min
The 3 Most Dangerous Words in Startup Marketing
The meeting is going fine, until... the founder says we need to "educate the market.” 😳 At this point, employees, founders, and...
- 2 min
Any Brand Building Shortcuts?
Brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger...
- 2 min
Is it Okay to Pay for Traffic?
“Why is web traffic like sex?” goes an old Growth Hacker joke... “Because only losers pay for it." 😏 Truth is, I’ve been a bit of a snob...