2 minThe best (low-cost) startup marketing strategy (AKA The Locksmith story.)When startups ask for the best low-cost marketing strategy, I tell them the locksmith story.
2 minHow to Improve your ROASTechnically, it’s always okay to have a negative ROAS for some of your ads as long as you're learning. But how do you measure learning?
2 minBoosting Email EngagementLet’s talk about email marketing - how can you boost your engagement? (Hint, it's not the subject lines).
1 minHow do you measure "brand building?"Are you planning to “build a stronger brand” in 2021? (Who isn’t?) But that goal is kind of fuzzy… how do you actually measure it? You...
2 min6 Scalable Alternatives to Paid TrafficAs I write this, we're heading towards Cyber-Monday, and Facebook CPAs are rising 10% - 20% per week. What can you do to rein those CPAs...
1 minThe 3 Most Dangerous Words in Startup MarketingThe meeting is going fine, until... the founder says we need to "educate the market.” 😳 At this point, employees, founders, and...
2 minAny Brand Building Shortcuts?Brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger...
2 minIs it Okay to Pay for Traffic?“Why is web traffic like sex?” goes an old Growth Hacker joke... “Because only losers pay for it." 😏 Truth is, I’ve been a bit of a snob...