Top Startup Pricing Mistakes (2 of 2)
Before you lower your price, use this interview technique uncover your products' true value to customers.
Growth Tactics Worth Stealing.
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- 2 min
Top Startup Pricing Mistakes (1 of 2)
If you’re thinking about lowering your prices, read this 👇🏼 Setting the right price is hard, especially for your own startup. Most...
- 2 min
How to write a startup marketing strategy.
People often ask me to look over their "marketing strategies”, and nine times out of ten, it’s not a strategy at all. Just a list. A very...
- 2 min
Should startups invest in brand building?
Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
- 2 min
How to write the perfect headline for your landing page?
Is there a formula for the perfect landing page headline? It turns out there is: The “Now You Can” Formula… Here’s a simple technique to...
- 3 min
What makes a good lead magnet?
Most B2B sites convert about 2% of visitors. Today, you’ll learn how to capture the other 98% (or at least 30% of them). In last week’s...
- 2 min
How to reduce the bounce rate of your website?
Look at your conversion rate. Do you ever wonder “Where are the other 98% of my visitors going?” First, is your product an impulse buy?...
- 2 min
If I see these 3 words on your site, that’s a huge red flag.
How to find out what really matters to your customers.
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How do you measure "brand building?"
Are you planning to “build a stronger brand” in 2021? (Who isn’t?) But that goal is kind of fuzzy… how do you actually measure it? You...
- 2 min
6 Scalable Alternatives to Paid Traffic
As I write this, we're heading towards Cyber-Monday, and Facebook CPAs are rising 10% - 20% per week. What can you do to rein those CPAs...
- 1 min
What every startup gets wrong (and how to fix it)
As an early-stage VC, at every single pitch, I had to warn the confidence-drunk founders that they are probably wrong. (Like 99% chance...
- 1 min
I Always Start Clients Here
If you found analytics software like HotJar, but it could actually read your visitors' minds (not just their mouse trails), how much...
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Start with "No."
The most expensive thing you can do as a startup is to add a product feature. I think most leaders have no idea how much a new product...
- 1 min
Are you a "Pain Killer" or a "Vitamin"?
At this "refining our propositions" point in my coaching program, my students ask me 5 times per week if I think that their product is a...
- 1 min
This is why "Free" Offers Fail
When a product isn’t selling, the common mistake is to lower the price or give it away for free. But here’s the thing… to a customer,...
- 1 min
Is your North Star Metric 🏆 or 💩?
Just for fun, let's do a Metrics Quiz: If your company has a single “north star” metric, give yourself 1 point. If every employee in the...
- 2 min
Why I'm obsessed with spotting workarounds
I'm working on the content for my Coaching Program next week, so I've been thinking a lot about user psychology. Remember mix tapes? I...
- 1 min
Instead of "Educate the Market"
My previous post warned against trying to "educate the market." So what should you do instead? First, your product helps people achieve...
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The 3 Most Dangerous Words in Startup Marketing
The meeting is going fine, until... the founder says we need to "educate the market.” 😳 At this point, employees, founders, and...
- 2 min
Any Brand Building Shortcuts?
Brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger...