The most important email marketing metrics in 2023
Steal this.

"I tell all the students I work with that Matt’s newsletter is the only one they must read."
Peter Gladstone, Harvard Innovation Labs
One actionable growth idea per week, for impatient founders & their teams.

"Pops me out of to-do-list mode, I zoom out and reflect on the big picture for 2 minutes. Priceless."
Gemma Guilera, CEO, Moving Beans Coffee

"Cuts to the chase. All signal, no faff."
Alex Depledge, MBE, Founder & CEO, Resi
Read by leaders & thinkers at:

.png)


.png)

.png)

.png)


.png)
- 1 min
The best day to run B2B ads may be Saturday
- 2 min
A simple formula for more engaging headlines
- 17 min
Startup Core Strengths Glossary
- 2 min
Reasons why you SHOULDN'T copy your competitors
- 3 min
My Top 6 Competitor Analysis Tools
- 2 min
Why Marketing Doesn't Work
- 7 min
When marketing experiments fail
- 2 min
Here's Everything I Know about Hiring Marketers
- 2 min
Boosting Email Engagement
- 2 min
4 non-cliche tips for hiring startup marketers.
- 3 min
How to increase your landing page conversion rate.
- 2 min
How to write a startup marketing strategy.
- 3 min
Do Testimonials Work?
- 2 min
Should startups invest in brand building?
- 2 min
Any Brand Building Shortcuts?
- 2 min
Is it Okay to Pay for Traffic?
- 1 min
Why PayPal Loves Saturdays

- 1 min
Winning Customer Trust (Startup Fast)