A simple formula for more engaging headlines
If I had to explain Language/Market Fit in one sentence it would be: “Figure out the words in your customer's head and use them in your mark
Growth Tactics Worth Stealing.
Hyper-curated. Two minutes per week:
A short weekly email with an actionable idea such as a good interview question, useful mental model or a growth tactic worth stealing.
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- 17 min
Startup Core Strengths Glossary
Our latest draft of the SCS Glossary covering: Metrics, User Psych, Process, Marketing, Paid, Conversion Opt, Email, SEO and Inbound
- 2 min
Reasons why you SHOULDN'T copy your competitors
Two weeks ago, I outlined my Top Six Competitor Analysis Tools and how I spy on competitors. This week, I’ll reverse course and explain...
- 3 min
My Top 6 Competitor Analysis Tools
Here's how I peek at a company's site when I want to check out their overall marketing approach, including my 6 favourite spy tools.
- 2 min
Why Marketing Doesn't Work
I write this with a heavy heart, but often Marketing alone just doesn't work. But when I look back on my time at PayPal, the most...
- 7 min
When marketing experiments fail
What do you do when your marketing campaign isn't delivering results, or the results are modest or inconclusive? First of all, most...
- 2 min
Here's Everything I Know about Hiring Marketers
I’ve spent two decades recruiting and hiring marketers in Silicon Valley and the UK. Here’s everything I’ve learned, neatly packaged...
- 2 min
Boosting Email Engagement
Let’s talk about email marketing - how can you boost your engagement? (Hint, it's not the subject lines).
- 2 min
4 non-cliche tips for hiring startup marketers.
Looks like all of a sudden, my “founder” friends are desperate to hire good people. And recruiters are actually turning away clients. 🤯...
- 3 min
How to increase your landing page conversion rate.
Here's a 4-minute video that could help you lower your CPAs by 50% in an afternoon.
- 2 min
How to write a startup marketing strategy.
People often ask me to look over their "marketing strategies”, and nine times out of ten, it’s not a strategy at all. Just a list. A very...
- 3 min
Do Testimonials Work?
How do you decide which “customer testimonials” to put on your site?
- 2 min
Should startups invest in brand building?
Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
- 2 min
Any Brand Building Shortcuts?
Brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger...
- 2 min
Is it Okay to Pay for Traffic?
“Why is web traffic like sex?” goes an old Growth Hacker joke... “Because only losers pay for it." 😏 Truth is, I’ve been a bit of a snob...
- 1 min
Why PayPal Loves Saturdays
When I worked at PayPal, I saw data from 10 million ecommerce merchants. (Specifics are confidential, but happy to share trends!) One...
- 1 min
Winning Customer Trust (Startup Fast)
In 2018, David Attenborough was voted the most trusted person in the UK. (Mr. Bean was #8 and the Queen was #24). Why is Sir David...