Boosting Email Engagement
Let’s talk about email marketing - how can you boost your engagement? (Hint, it's not the subject lines).
Growth Tactics Worth Stealing.
Hyper-curated. Two minutes per week:
A short weekly email with an actionable idea such as a good interview question, useful mental model or a growth tactic worth stealing.
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- 2 min
4 non-cliche tips for hiring startup marketers.
Looks like all of a sudden, my “founder” friends are desperate to hire good people. And recruiters are actually turning away clients. 🤯...
- 3 min
How to increase your landing page conversion rate.
Here's a 4-minute video that could help you lower your CPAs by 50% in an afternoon.
- 2 min
How to write a startup marketing strategy.
People often ask me to look over their "marketing strategies”, and nine times out of ten, it’s not a strategy at all. Just a list. A very...
- 3 min
Do Testimonials Work?
How do you decide which “customer testimonials” to put on your site?
- 2 min
Should startups invest in brand building?
Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
- 2 min
Any Brand Building Shortcuts?
Brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger...
- 2 min
Is it Okay to Pay for Traffic?
“Why is web traffic like sex?” goes an old Growth Hacker joke... “Because only losers pay for it." 😏 Truth is, I’ve been a bit of a snob...
- 1 min
Why PayPal Loves Saturdays
When I worked at PayPal, I saw data from 10 million ecommerce merchants. (Specifics are confidential, but happy to share trends!) One...
- 1 min
Winning Customer Trust (Startup Fast)
Why is Sir David Attenborough the most trusted person in the UK? Because he narrates nature documentaries? 😏 Nope... Because, when it...