The most important email marketing metrics in 2023
I've sent over 1 million emails, and I try to keep my open rates above 50%. I never focus on clicks or conversions, so here's my top 5 KPIs.
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The best day to run B2B ads may be Saturday
When's the best time to run ads (Facebook, LinkedIn, Adwords)? In B2B, it may be Saturdays. At PayPal, we studied data on 10 million busines
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A simple formula for more engaging headlines
If I had to explain Language/Market Fit in one sentence it would be: “Figure out the words in your customer's head and use them in your mark
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Startup Core Strengths Glossary
Our latest draft of the SCS Glossary covering: Metrics, User Psych, Process, Marketing, Paid, Conversion Opt, Email, SEO and Inbound
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Reasons why you SHOULDN'T copy your competitors
Two weeks ago, I outlined my Top Six Competitor Analysis Tools and how I spy on competitors. This week, I’ll reverse course and explain...
- 3 min
My Top 6 Competitor Analysis Tools
Here's how I peek at a company's site when I want to check out their overall marketing approach, including my 6 favourite spy tools.
- 2 min
Why Marketing Doesn't Work
I write this with a heavy heart, but often Marketing alone just doesn't work. But when I look back on my time at PayPal, the most...
- 7 min
When marketing experiments fail
What do you do when your marketing campaign isn't delivering results, or the results are modest or inconclusive? First of all, most...
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Here's Everything I Know about Hiring Marketers
I’ve spent two decades recruiting and hiring marketers in Silicon Valley and the UK. Here’s everything I’ve learned, neatly packaged...
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Boosting Email Engagement
Let’s talk about email marketing - how can you boost your engagement? (Hint, it's not the subject lines).
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4 non-cliche tips for hiring startup marketers.
Looks like all of a sudden, my “founder” friends are desperate to hire good people. And recruiters are actually turning away clients. 🤯...
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How to increase your landing page conversion rate.
Here's a 4-minute video that could help you lower your CPAs by 50% in an afternoon.
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How to write a startup marketing strategy.
People often ask me to look over their "marketing strategies”, and nine times out of ten, it’s not a strategy at all. Just a list. A very...
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Do Testimonials Work?
How do you decide which “customer testimonials” to put on your site?
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Should startups invest in brand building?
Should a startup invest in “brand-building?” And how much? (Brand should not just be the budget line item for “things you want to do but...
- 2 min
Any Brand Building Shortcuts?
Brand building doesn’t have to be slow or expensive. Many top startups have gained notoriety super-quick by adopting a “challenger...
- 2 min
Is it Okay to Pay for Traffic?
“Why is web traffic like sex?” goes an old Growth Hacker joke... “Because only losers pay for it." 😏 Truth is, I’ve been a bit of a snob...
- 1 min
Why PayPal Loves Saturdays
When I worked at PayPal, I saw data from 10 million ecommerce merchants. (Specifics are confidential, but happy to share trends!) One...
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Winning Customer Trust (Startup Fast)
In 2018, David Attenborough was voted the most trusted person in the UK. (Mr. Bean was #8 and the Queen was #24). Why is Sir David...
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