How to survive a "VC Winter"
How to Survive the Coming Downturn in Startup Funding
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I built a business with a $4B founder - here’s what I learned
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The awkward truth behind my "viral" LinkedIn post
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Was firing 50% of Twitter employees a smart move?
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"Should I fire my VP of Growth?"
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"Team grow fast" and "Team don't f*** up."
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OKRs for people who hate OKRs
Move from debates to action and results with this stress-free OKR framework. Use these 6 questions to stress-test your team's OKRs.
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How to spot fake confidence (vs real confidence)
False confidence takes charge; true confidence takes ownership. False confidence has the answers; true confidence will figure them out...
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How top performers procrastinate differently
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When "growth" isn't marketing (or product)
How Love Electric doubled growth by turning off marketing.
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My best startup marketer interview questions
Startup Marketing VP hires have a 70% failure rate. Here's an interview technique to cut thorough B.S. answers and boost your odds.
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Overthinkers & Underthinkers
Teams adopt a culture of overthinking or underthinking — and either one can slow us down. Fortunately, it's an easy fix!
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1,000 Wrong Turns
Here’s a little thought experiment. We all know that every great startup made plenty of wrong turns. A16Z calls it “the idea maze” and it...
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The Negative Value Rule
How do you calculate the fully loaded cost of a new feature? (The answer might shock you)
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How to move your startup team faster
Pushing talented people seldom works. Instead, I start by understanding their blockers - exogenous and endogenous.
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How to Improve your ROAS
Technically, it’s always okay to have a negative ROAS for some of your ads as long as you're learning. But how do you measure learning?
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Here's Everything I Know about Hiring Marketers
I’ve spent two decades recruiting and hiring marketers in Silicon Valley and the UK. Here’s everything I’ve learned, neatly packaged...
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My #1 Strategy for Employee Engagement
How to boost employee engagement? Here's my #1 strategy. But first, don't confuse "engagement" with "urgency." Engagement causes urgency, no
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Spotify’s “growth hack” was a clever lawyer
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4 non-cliche tips for hiring startup marketers.
Looks like all of a sudden, my “founder” friends are desperate to hire good people. And recruiters are actually turning away clients. 🤯...
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