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One actionable growth idea per week, for impatient founders & their teams.
Useful mental models, actionable tips, interview questions, growth tactics worth stealing.

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Read by leaders & thinkers at:

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- 2 min
Features, outcomes and ketchup
- 1 min
The best day to run B2B ads may be Saturday
- 2 min
How to write for different audiences on a page (examples)
- 3 min
How Cazoo made us trust a used car salesman
- 2 min
A simple formula for more engaging headlines
- 2 min
How Popsa grew 100X by finding language/market fit
- 3 min
How to improve funnel conversion and activation rates
- 2 min
How to A/B test a low traffic site?
- 3 min
How to increase your landing page conversion rate.
- 3 min
What makes a good lead magnet?
- 2 min
How to reduce the bounce rate of your website?
- 1 min
I Always Start Clients Here
- 1 min
Are you a "Pain Killer" or a "Vitamin"?
- 1 min
This is why "Free" Offers Fail
- 1 min
Instead of "Educate the Market"
- 1 min
The 3 Most Dangerous Words in Startup Marketing
- 1 min
The 3 Conversion Killers (are easy to fix)
- 1 min
Why PayPal Loves Saturdays