Steal this.

One actionable growth idea per week, for impatient founders & their teams.

Useful mental models, actionable tips, interview questions, growth tactics worth stealing.

"I tell all the students I work with that Matt’s newsletter is the only one they must read."

Peter Gladstone, Harvard Innovation Labs

"Pops me out of to-do-list mode, I zoom out and reflect on the big picture for 2 minutes. Priceless."

Gemma Guilera, CEO, Moving Beans Coffee

"Cuts to the chase. All signal, no faff."

Alex Depledge, MBE, Founder & CEO, Resi

Read by leaders & thinkers at:

How to build a simple no-code referral program

What if I told you the best referral incentive isn't money, it's a cognitive bias? Here's the best simple no-code referral program.

Our acid test: Here’s who we don’t work with (and why)

For the past 8 years, we’ve screened an average of 5 companies per week for our programme and we’ve boiled it down to one test....

The left side of the graph

I love my job, not in the least because founders, at all hours, randomly send me screenshots of graphs like this: That’s a 4X conversion...

Mapping your growth model (tutorial)

How do you map your company’s growth model and create a metrics-driven culture? Today I’m sharing a tutorial, you can run these exercises...

The wrong type of mistake

You can learn a lot about a person from the kind of mistakes they regret. (A wise friend* once told me this.) Some people sweat typos,...

Replace "all-in-one" headlines with this.

First, what’s wrong with saying “all-in-one”? Companies try saying “all-in-one,” but that usually converts less than 2%, because nobody...